You wonder what could possibly connect the Volkswagen Beetle with IPTC metadata? Evolution!
Well, I rambled got a little bit carried away during my interview with Vlad Georgescu over at OrganizedPictures.com. Truth to be told, the success story of the Beetle is a good analogy to the evolution from IPTC/IIM to XMP.
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Adding metadata costs time, there is no doubt. However, content editing applications such as MS Office or Photoshop are not optimized for this. Its best to use a separate tool that allows you to tag your files faster and with a higher accuracy. If you are new to metadata, you may ask yourself: Why bother anyway?
Tagging images, audio and video clips may seem most obvious, since the contain little or no textual information that could be gobbled up by a search tool. Even the snazziest PCs have a hard time to do anything else besides reading text. But is it all about Rich Media files?
Don’t want to join the growing league of “keyword spammers”? If you need some inspiration about how to tag images in a meaningful way, try this excellent site:
http://imagery.gettyimages.com/getty_images_keyword_guide/usa/?isource=USA_SearchTips_keywords
